One bait that has stood the test of time is squid. Its pulling power is undeniable. Here, at incQbait, we've been using squid in our own baits for years, not other brands, just our own - even before the company was formed.

IncQbait pop ups are created with what we consider one of the best pop up mixes available. This one contains our exclusively sourced Squid flavouring.

Originally getting the squid tested was a tough one. It actually took the capture of a 46lb Mirror, on a very cold January overnighter in 2021 to convince them to go for it. The team began extensive testing, this included bottom baits too. The bait went from strength to strength. Squid InQ pop ups are available in Cool Pink and Faded Red - our gaffer is a big advocate of the red colour, his favoured 'go to' pop up.

With a multiple of good fish and large fish captures, plus two lake records in less than 24hrs, we know these can and will deliver.