Like most anglers, fishing was passed down to me long before any of this existed. From my Grandfather, to my Father...
Years later, when I properly got back into carp fishing, it quickly became more than a hobby. Like most anglers obsessed with carp fishing, I went through the same cycle everyone seemingly does:
Buy this bait.Use that liquid.Try this flavour.Fish freezer bait.Fish shelf life.Follow the latest hype.
The deeper I got into carp fishing, the more frustrating bait became. Every company claimed they had the answer. Different labels. Different colours. Same recycled ideas. Tiresome...
So, I packed the rods away for a long year away and started learning bait from the ground up, as best possible. Mixes. Ingredients. Solubility. Attraction. Digestibility. Breakdown. Testing - lots of it.
My goal wasn’t to build hype — but simply create a bait I genuinely believed in. Something I trusted completely, even with my own bait-making in its infancy. I wanted bait that could perform consistently - on different waters, different session lengths without relying on trends. The first bait came together based around seven ingredients, no less — and it was tested on an unknown water.
Within three hours: four fish landed. Three mirrors and a bream. Nothing enormous. But proof of concept. A no-nonsense approach that worked. It changed everything. From there, the obsession grew stronger. More testing. More refining. More time spent understanding how it worked.
Eventually, incQbait was born.
Since then, I’ve built a small but solid team of anglers with different styles, levels, and, as you’d expect, very different opinions. These fellahs have tested on pressured day-ticket waters, syndicates, and everything in between across the UK — with PBs and even lake records in France along the way. For a non-corporate and low key bait brand, that’s pretty damn good, right?. Since then the philosophy has never changed:
Keep the range tight.Keep the ingredients functional.Keep improving.
No endless flavour lists.No confusing gimmicks.No bait built purely to catch anglers.
and to round it off, from the fear of being influenced by the outside, I've never ever followed a single carp bait manufacturer since. really!
It's fresh rolled bait designed to do its job properly. At the end of the day, you still need to find the fish, tie solid rigs, and put yourself in the right spots. But when that part is done, I absolutely believe our bait can help with the rest.
— Jay EdwardsincQbait founder, bait maker, and carp angler