I decided to get the crayons out, put a type of glossary together to help explain the guff you may hear, when a bait is bought out, or given an OTT review, plus an insight or two, that stems from that mighty echo chamber of carp fishing delights. I’ll try not to get overly sciencey because there’s no need for it.

Our Squid inQ and Live-X boilies have been tested to what I can only describe as high hell, by different people on different waters, I'm talking from runs waters, canals and syndicates and just general day ticket waters....its been constant. Then and only then were they deemed good enough for release

 It all started with my annual charity match for On Track Fishing.

The 2026 squid InQ logo is now available as a T-Shirt Promo before it goes onto our products for next year.

The gaffer had finally broken his streak of bad luck this weekend in mid-April, taking a well-deserved break from the rolling tables and machines to fish at a members-only lake near HQ. This lake, along with another he had been visiting since the end of summer last year, had yielded zero results for him in terms of carp, save for a measly roach and a handful of liners.

‘...I like to think directly out of the box for a start, you know. I certainly don’t and won’t follow any other bait company to see what they are producing. I don’t want to be influenced in what I do. Our social media pages are void of bait companies on purpose, unless they follow us (laughs) I know this may affect who buys our bait, because we aren’t using what the big boys are. But that’s the direction I have always gone, in anything I do, and if people don’t accept it, that’s fine, I’ll still sleep at night.’