‘...I like to think directly out of the box for a start, you know. I certainly don’t and won’t follow any other bait company to see what they are producing. I don’t want to be influenced in what I do. Our social media pages are void of bait companies on purpose, unless they follow us (laughs) I know this may affect who buys our bait, because we aren’t using what the big boys are. But that’s the direction I have always gone, in anything I do, and if people don’t accept it, that’s fine, I’ll still sleep at night.’

 I decided to get the crayons out, put a type of glossary together to help explain the guff you may hear, when a bait is bought out, or given an OTT review, plus an insight or two, that stems from that mighty echo chamber of carp fishing delights. I’ll try not to get overly sciencey because there’s no need for it.

 It all started with my annual charity match for On Track Fishing.