Anglers are always banging on about having an 'edge' in their fishing, when the reality is, everyone seems to be doing what everyone else is. Because thats what a 'branded social media video' said to do. 

So instead of being told what to do, for a change, we are suggesting a different approach:  The Edge - Coated Hookbaits.  A coated boilie with up to 5mm of food and attraction on the outside that melts away and drifts around the water column, all from one single hook bait. This in turn lessens the need to fill a swim in with kilos and kilos of bait. Our testing has shown and proved that one of these hook baits with half a dozen scattered freebies placed strategically around the area, has been more than enough to coax good fish to the hook and into the net.  During testing, 10 fish were hooked, 7 have been landed, while the other 3 were, lets just say 'school boy' errors and a cut off. All fish were from the low 20lb mark to currently 30lb. All during day sessions of up to 10hrs. No more.

If you are serious about your angling, then, The Edge is a serious hook bait to match.

Coming 2026: The Edge - Coated Hookbaits - prices and final details to be updated nearer the time of release - keep a sharp eye!!